The Wall Street Journal-20080111-Showdown Looms Over Pirated-Media Directory- Swedish Prosecutors Target Organizers of Pirate Bay- A Huge File-Sharing Guide

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Showdown Looms Over Pirated-Media Directory; Swedish Prosecutors Target Organizers of Pirate Bay, A Huge File-Sharing Guide

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One of Hollywood's biggest foes is about to be called on the carpet. After years of steering Web surfers to free entertainment, the organizers of a massive directory of pirated movies, music and software in Sweden could finally face serious legal repercussions.

Based on evidence collected in a 2006 raid on the offices of The Pirate Bay, Swedish prosecutors say that by the end of January they expect to charge the individuals who operate the file-sharing service with conspiracy to breach copyrights.

While Sweden might seem to be an unlikely harbor for pirates of any kind, weak copyright laws, lax enforcement, high broadband penetration and general antipathy toward the entertainment industry have made it a file-sharing free-for-all. Last year, 43% of the people participating in a survey by Sweden's biggest phone company said they planned to download music during the year. A pro-piracy political party has more members than the Greens.

The prosecutors' move comes after years of complaints from Hollywood executives and U.S. government officials. U.S. Embassy officials have described Sweden as home to the "worst Internet piracy in the world," and the Motion Picture Association of America has been fighting to shutter Pirate Bay's site for years.

Sweden, which enjoys some of the world's fastest Internet speeds, strengthened its laws in 2005 to make online theft of movies a crime. But its efforts to crack down have had little success so far. In 2006, shortly after Swedish Justice Department representatives visiting Washington received a stern lecture from U.S. officials about the alleged damage being caused by Pirate Bay, Swedish police raided the site's offices and shut it down.

Although the site was back up within days, the raid inspired hundreds of pro-piracy citizens to take to the streets in protest and led to allegations that the U.S. was interfering in Swedish affairs. Pirate Bay won cult status among file sharers globally, and many Swedes continue to revere its founders as plucky upstarts who dared to take on Hollywood.

Underscoring Sweden's pro-piracy attitude, seven parliamentarians from the ruling conservative party called in a newspaper opinion article last month for the decriminalization of file sharing. "It has become a big part of people's lives," Karl Sigfrid, one of the politicians, said in an interview. "I believe it is impossible to really stop this."

There's no doubt millions of people across the world turn to Pirate Bay whenever they want a free movie, game or piece of software. Its reach is so vast that the family of Ron Goldman has filed suit against the site, claiming in court documents to have lost at least $150,000 because of Pirate Bay. The Goldman family is supposed to receive the proceeds from O.J. Simpson's book "If I Did It," but the text is available free using the directory at ThePirateBay.org.

The trial will probably grapple with complex technical issues. One question is the legality of BitTorrent, a computer program that breaks up large files like movies into small pieces so they can be transferred quickly over the Internet.

Although The Pirate Bay maintains an index of BitTorrent files, the files themselves are stored on the computers of other people around the world. Because the copyright files aren't stored on Pirate Bay computers, the site says it isn't breaking the law. Police, prosecutors and entertainment-industry lawyers say the distinction is bogus. The MPAA estimates The Pirate Bay's Web site generates $60,000 a month in advertising revenue. Pirate Bay spokesman Peter Sunde says he isn't sure about exact revenue numbers, but he maintains that Pirate Bay has never made a profit, in part because of the high cost of maintaining servers around the world.

For all the resources the entertainment industry, the U.S. and Sweden have put into the case, the outcome is far from certain. Even if Sweden wins convictions and jail time, the site won't be shut down immediately. Separate legal action would be required to accomplish that, and it might be beyond the reach of Swedish authorities because Pirate Bay says its computer servers have been moved to other countries. "The suspects hide their information all around the world, and I am pretty sure even if they are convicted that wouldn't stop the service," says Swedish prosecutor Hakan Roswall.

The Pirate Bay's operators say they are expecting the charges and will prepare their defense with the aid of government-funded lawyers for a trial later this year. "We're not worried," says Fredrik Neij, a Pirate Bay co-founder. "We think the law is on our side." The movie industry, which in Europe typically focuses on public-relations campaigns to sway public opinion rather than the lawsuits it uses in the U.S., is hoping that details will emerge to turn the tide against file sharers in Sweden.

That is a tall order given the site's local popularity. For example, the heir to the Wasabroed fortune -- a popular cracker-like snack in Sweden -- has supported the group in the past, allowing a phone company he owned to provide the site with bandwidth and server space in its early days.

The public delights in the group's attitude toward anybody who sends it cease-and-desist letters, which are often published on the Web site along with Pirate Bay's cheeky replies. Some 157,000 movies, songs and other files can be found on the site, according to the MPAA, and 1.5 million people visit it a day, Mr. Neij says. The most popular movie on the site: Will Smith's "I Am Legend."

Rather than operate underground, The Pirate Bay's operators court publicity. Last year, they gained control of an Internet domain name used by the International Federation of Phonographic Industries, a music trade group that is essentially the international version of the Recording Industry Association of America. The site, www.ifpi.com, was redubbed the International Federation of Pirate Interests. The London- based IFPI got the domain name back last month.

The Pirate Bay's operators say they have been followed in recent weeks by camera-toting private detectives in foreign-registered cars. In September, they filed a police complaint claiming that MediaDefender, a U.S. counterpiracy company, had been hired by several Hollywood studios and music companies to hack into their site and shut it down.

MediaDefender, which itself was hacked by a shadowy group last year, denies the accusation. "We're a reputable public company," says Chief Executive Randy Saaf. "We're not going to be doing hacking. That's silly."

While the entertainment industry hopes a guilty verdict will deter other Swedes from file sharing, it acknowledges that making more entertainment available for legal download would help.

"New services are being explored," says Geraldine Moloney, a spokeswoman in Europe for the MPAA. "The industry is committed to offering film fans as much choice as possible."

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