The New York Times-20080128-Today in Business- -Business-Financial Desk-

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Today in Business; [Business/Financial Desk]

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SALLIE MAE SETTLEMENT Sallie Mae, the embattled student lending giant, reached a settlement on Sunday over its scuttled $25 billion buyout.

SUDDENLY, MR. INITIATIVEHenry M. Paulson Jr. has come into his own as Treasury secretary, owing to an economic crisis that was not on his agenda. News Analysis. [C1.]

MONEY IN DIRECT-TO-DVD Once a dumping ground for movies considered virtually unwatchable, the direct-to-DVD pipeline is becoming increasingly important, and lucrative, to mainstream film franchises. [C1.]

PREPARING FOR A SLOWDOWN The economists and politicians may still be debating whether the American economy is in a recession, but Madison Avenue is already battening down the hatches. Advertising: Stuart Elliott. [C1.]

MORE MEDIA BLUES First the writers' strike, and now a possible recession. Media companies have more than one reader- and advertiser-stealing trend to worry about. [C1.]

ONLINE MAGAZINE FOR BLACKS The Washington Post Company will start an online magazine primarily for a black audience, to be edited by the historian Henry Louis Gates Jr., above, a Harvard professor. [C3.]

NEW FROM LEAPFROG LeapFrog is preparing to introduce Tag, a new interactive plaything that it hopes will be the post-LeapPad hit it badly needs. [C3.]

MOVING DATA FASTERCisco Systems will introduce a new network switch aimed at handling Internet data transfers and the growing use of applications that draw on remote data storage, known as cloud computing. [C3.]

CRUISE VIDEO STAYS UPGawker.com says it will continue to post a Church of Scientology video featuring Tom Cruise, despite copyright complaints from a church lawyer. [C4.]

BUCKING A TREND Most of the real estate industry wishes it could fast-forward through 2008, but some online start-ups in the field are surviving nicely. E-Commerce Report: Bob Tedeschi. [C5.]

BLU-RAY SALES SOAR One week after Warner Brothers Entertainment announced that it would favor the Blu-ray high-definition format over HD DVD, Blu-ray hardware captured 90 percent of sales. [C5.]

BATTLING GOOGLE How will eBay fend off the growing challenge from Google? On its rival's own turf: search. Bits [C5.]

BOP THE WHAT? The Walt Disney Company, trying to expand the global reach of High School Musical, is finding it ticklish to translate the show's colloquial language into, say, Hindi. [C6.]

TARGET SNUBS BLOGS Apparently oblivious to how highly bloggers regard themselves, Target declined to respond to a complaint from a blog that focuses on the impact of marketing on children because it does not participate with nontraditional media outlets. [C4.]

UNFAZED BY HAZE Despite pervasive smoking on screen, Woody Allen's latest film, Cassandra's Dream, was rated PG-13. [C4.]

MORE THAN SUPERLATIVE The world is a little more than a week away from Super Duper Tuesday, as opposed to Super Tuesday. [C4.]

TOUGH CHOICES Consumer researchers say that people have more trouble choosing between bad alternatives than good ones. Drilling Down. [C3.]

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