Gimmick



GRE

解释

GRE 红宝书

• n. 吸引人的花招, 噱头
• ［英］ n. 吸引人的花招, 噱头 ( an attention getting device or feature)
• ［例］ a political gimmick ( 政治花招)

Webster Collegiate

kI. noun

• Etymology: origin unknown
• Date: 1922
• 1.
  • a. a mechanical device for secretly and dishonestly controlling gambling apparatus
  • b. an ingenious or novel mechanical device ; gadget
• 2.
  • a. an important feature that is not immediately apparent ; catch
  • b. an ingenious and usually new scheme or angle
  • c. a trick or device used to attract business or attention <a marketing gimmick>
• ? gimmicky adjective

II. transitive verb

• Date: 1922
• 1. to alter or influence by means of a gimmick
• 2. to provide with a gimmick — often used with up

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