The Wall Street Journal-20080122-Now McCain Must Convince The Right

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Now McCain Must Convince The Right

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John McCain has a problem. After winning South Carolina's primary last Saturday, he should be the overwhelming favorite to capture the Republican presidential nomination. He's not, at least not yet, and the reason is that he's alienated so many conservatives over the past eight years.

Mr. McCain may become the Republican nominee anyway -- in spite of thunderous opposition by conservatives including radio talk-show host Rush Limbaugh, former Sen. Rick Santorum, and American Conservative Union (ACU) head David Keene. Even then, to win the general election, he must find a way to reconcile with conservatives and unify the Republican Party.

Mr. McCain will have to take the initiative to repair the relationship, and he appears ready to do just that.

His victory speech in South Carolina marked a new step. Rather than dwell on the hardy perennials of his campaign message, national security and patriotism, Mr. McCain spoke more broadly about his conservative goals. "We want government to do its job, not your job," he said, "and to do it with less of your money." He praised "free markets, low taxes and small government."

Moreover, Mr. McCain intends to go beyond conservative boilerplate and actually campaign as a conservative. His congressional voting record is predominantly conservative (ACU rating 82.3%), qualifying him to do so. He's already stepped outside his comfort zone on taxes, endorsing a cut in the corporate tax rate to 25% from 35%.

If he echoes the talking points dispatched to his surrogates over the weekend, he'll be fine. Besides touting Mr. McCain's ability to step in as "commander in chief on Day One," they were urged to emphasize what an ally calls a "Kemp-Gramm mishmash" of tax and spending cuts. Another point to stress: "Winning in November" is crucial to putting conservative judges on the Supreme Court.

It's worth noting the presence of supply-sider Jack Kemp and spending foe Phil Gramm on the McCain team. In fact, the Arizona senator has attracted an impressive array of conservative supporters, including Republican Sens. Tom Coburn of Oklahoma and Trent Lott of Mississippi, former Gov. Frank Keating of Oklahoma, and ex-Secretary of State Henry Kissinger.

Still, Mr. McCain's ties to liberal Democratic senators, and his difficulty suppressing his maverick streak, are a problem. In a televised debate two weeks ago, he said pharmaceutical companies are "bad guys" and called for importing drugs from Canada. Mr. McCain also endorsed a bipartisan commission to reform Social Security, which many conservatives see as a scheme for raising taxes.

When Mr. McCain strays from conservative orthodoxy, it's often the result of impulse. Before running for president in 2000, he rarely jumped ship. But in his campaign against George W. Bush, he enthralled the media with his "straight talk," which consisted mostly of tweaking conservatives and Republicans.

Since then, he's joined with Democrats to enact campaign-finance reform, push for bills allowing illegal immigrants to stay in this country, and impose a national cap on greenhouse gas emissions. All this has estranged many conservatives. Mr. Limbaugh declared last week that the nomination of John McCain or Mike Huckabee would "destroy the Republican Party . . . change it forever, be the end of it." Former Sen. Santorum and ex-House majority leader Tom DeLay insist they won't vote for Mr. McCain, even if his Democratic opponent is Hillary Clinton.

The McCain campaign claims that it's only a handful of conservative luminaries who oppose him. Not true. Complaints about him are rife among grassroots Republicans, and exit polls from the two primaries he won provide unmistakable evidence. He split self-identified Republicans with Mr. Huckabee in South Carolina and Mitt Romney in New Hampshire. But he barely won "somewhat conservative" voters in those states, and lost lopsidedly with "very conservative" voters.

Mr. McCain won both primaries because of his appeal to moderates and independents, indicating that he'd be a strong general election candidate. But he's got to take the Republican nomination first. That means winning without independents in more states with Republican-only primaries.

Spotlighting his conservative positions is a start. A few gestures bound to gain national attention would help. Appearing at today's March for Life demonstration in Washington would underscore his anti- abortion voting record. As Mr. McCain campaigns in Florida before next Tuesday's primary, a visit to Rush Limbaugh's home in Palm Beach to discuss conservative issues makes sense.

Ultimately, Mr. McCain doesn't have to make conservatives adore him. But he'll never be president unless he persuades them he's the most conservative candidate available with a credible chance of winning the White House. That shouldn't be too hard a sell.

---

Mr. Barnes is executive editor of the Weekly Standard and co-host of "The Beltway Boys" on Fox News Channel.

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